The Business of Champagne

Book Name : The Business of Champagne_x000D_
A Delicate Balance

By by Steve Charters

Sub Title : A Delicate Balance

Written by : by Steve Charters

Subject Category : Economics

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about this book

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place’ (identity and terroir and tourism), marketing the 'myth’ of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business. Taylor and Francis; January 2013 ISBN 9781136670817 Read online, or download in secure PDF or secure EPUB format Title: The Business of Champagne Author: Steve Charters (ed.) Imprint: Routledge Subject categories Economics > Industries. Land use. Labor > Special industries and trades > Agricultural industries Science > Geography Business > Industries > Hospitality, Travel & Tourism Business > Management Business > Marketing Business > Public Relations Social Science Technology Travel Food and Wine > Beverages > Wine & Spirits ISBNs 1136670815 9780415594400 9781136670817 9781136670800 About The Author Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.

About The authore

Steve Charters is Chair of Champagne Management and Director of the Reims Research Centre for Wine-Place-Value, France, as well as being a Master of Wine.

Related subjects

Economics - Industries. Land use. Labor - Special industries and trades - Agricultural industries Science - Geography Business - Industries - Hospitality, Travel & Tourism Business - Management Business - Marketing Business - Public Relations Social Science Technology Travel Food and Wine - Beverages - Wine & Spirits

ISBN

1136670815 - 9780415594400 - 9781136670817 - 9781136670800

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Imprint

Routledge