Social Psychology of Consumer Behavior

Book Name : Social Psychology of Consumer Behavior

By by Michaela Wanke

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Written by : by Michaela Wanke

Subject Category : Economics

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The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing. Taylor and Francis; December 2008 ISBN 9781136642845 Read online, or download in secure PDF or secure EPUB format Title: Social Psychology of Consumer Behavior Author: Michaela Wanke (ed.) Imprint: Psychology Press Subject categories Economics > Commerce Psychology & Psychiatry > Psychotherapy > Group Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry > Social Psychology ISBNs 1441605282 9781138882942 9781441605283 9781136642845 9781136642791 9781136642838

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Economics - Commerce Psychology & Psychiatry - Psychotherapy - Group Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry - Social Psychology

ISBN

1441605282 - 9781138882942 - 9781441605283 - 9781136642845 - 9781136642791 - 9781136642838

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Psychology Press