Search Marketing Strategies

Book Name : Search Marketing Strategies

By by James Colborn

Sub Title : NA

Written by : by James Colborn

Subject Category : Economics

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about this book

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. Taylor and Francis; August 2006 ISBN 9781136367144 Read online, or download in secure PDF or secure EPUB format Title: Search Marketing Strategies Author: James Colborn Imprint: Routledge Subject categories Economics > Commerce Business > E-Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Social Sciences ISBNs 0080457886 9780750666183 9780080457888 9781136367144 9781136367137 In The Press If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry. Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.

About The authore

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Related subjects

Economics - Commerce Business - E-Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Social Sciences

ISBN

0080457886 - 9780750666183 - 9780080457888 - 9781136367144 - 9781136367137

In The Press:

If you're looking at implementing a ppc or seo or paid inclusion search engine marketing program then you'll be wise to have this book in your arsenal. It's full of good information about the elements that really matter to your campaign and breaks it down based on the desired outcome. So whether your looking to implement a branding campaign, generate leads, sell product or just drive traffic, the tactics are there as well as a description of which engines to use for each type of campaign by industry. Anyway, it's a good book so I say if you're in that market then you should definitely buy it. Even if you think you're too smart to learn anything new about seo or ppc, trust me, nobody's that smart.

Imprint

Routledge