Review of Marketing Research

Book Name : Review of Marketing Research

By by Naresh K. Malhotra

Sub Title : NA

Written by : by Naresh K. Malhotra

Subject Category : Economics

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about this book

"The Review of Marketing Research" series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. "The RMR" series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. Emerald Group Publishing Limited; December 2009 ISBN 9780857247285 Read online, or download in secure PDF format Title: Review of Marketing Research Author: Naresh K. Malhotra Imprint: Emerald Group Publishing Limited Subject categories Economics > Commerce Business > Consumer Behavior Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Sales & Selling Social Sciences ISBNs 085724728X 9780765621276 9780857247285

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Related subjects

Economics - Commerce Business - Consumer Behavior Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Sales & Selling Social Sciences

ISBN

085724728X - 9780765621276 - 9780857247285

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Imprint

Emerald Group Publishing Limited

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