Qualitative Marketing Research

Book Name : Qualitative Marketing Research_x000D_
A Cultural Approach

By by Johanna Moisander, Anu Valtonen

Sub Title : A Cultural Approach

Written by : by Johanna Moisander, Anu Valtonen

Subject Category : Economics

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about this book

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory. The book also provides insights for MBA students and other business professionals who work in the field of marketing, advertising, media planning and qualitative market research, offering methodological resources for keeping professional skills up to date and help with designing and conducting relevant and skillful market research which is sensitive to the cultural dynamics of the marketplace behaviour. SAGE Publications; May 2006 ISBN 9781847878045 Read online, or download in secure PDF or secure EPUB format Title: Qualitative Marketing Research Author: Johanna Moisander; Anu Valtonen Imprint: SAGE Publications Ltd Subject categories Economics > Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Social Science > Research Social Sciences ISBNs 1847878040 9781412903806 9781847878045 9781446233054 In The Press "The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion."

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Related subjects

Economics - Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Social Science - Research Social Sciences

ISBN

1847878040 - 9781412903806 - 9781847878045 - 9781446233054

In The Press:

"The volume provides an exhaustive study of the subject at hand, written in a very scholarly fashion."

Imprint

SAGE Publications Ltd