Managing Markets and Customers

Book Name : Managing Markets and Customers

By by Elearn

Sub Title : NA

Written by : by Elearn

Subject Category : Economics

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about this book

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it’s not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference. Understand market orientation and what it means for you Recognise ways you can contribute to customer value in your organisation. Explore how to improve customer satisfaction and customer relationships Evaluate your competitive advantage and changes that could be made to structure, products and services to enhance the offer Identify techniques for developing new markets and products. Taylor and Francis; November 2012 ISBN 9781136383243 Read online, or download in secure PDF or secure EPUB format Title: Managing Markets and Customers Author: Elearn Imprint: Routledge Subject categories Economics > Commerce Business > Economics > Macroeconomics Business > Management Business and Commerce > Business > Marketing. Distribution of products Business > Nonprofit Organizations & Charities Professions and Applied Sciences Social Sciences ISBNs 0080464866 9780750680202 9780080464862 9781136383243 9781136383236

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Related subjects

Economics - Commerce Business - Economics - Macroeconomics Business - Management Business and Commerce - Business - Marketing. Distribution of products Business - Nonprofit Organizations & Charities Professions and Applied Sciences Social Sciences

ISBN

0080464866 - 9780750680202 - 9780080464862 - 9781136383243 - 9781136383236

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Imprint

Routledge