International Business

Book Name : International Business_x000D_
Themes and Issues in the Modern Global Economy

By by Debra Johnson, Colin Turner

Sub Title : Themes and Issues in the Modern Global Economy

Written by : by Debra Johnson, Colin Turner

Subject Category : Economics

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about this book

With a challenging new approach to its subject matter, this book addresses international business with globalization as its underlying theme. By illustrating globalization as a phenomenon that is fundamentally altering corporate strategy, this book critiques the complexities of globalization and its impact on international business. By doing so, it is entirely unlike other books on the subject. International Business addresses subjects often neglected by other books, such as MNEs, SMEs and the information economy, while encouraging business students to develop a more international perspective and discard parochial tendencies. With this lucid approach, International Business provides students with an integrated overview of the field that is both theoretical and highly practical. Case-studies include: · aiding the globalization of SMEs: the OECD's Bologna Charter · China and the WTO · the pharmaceutical industry and the developing world · RUGMARK: social labelling in action · the Argentinian financial crisis ·environmental profile of Matsushita Electrical Industrial Company. Taylor and Francis; May 2003 ISBN 9781134535613 Read online, or download in secure PDF or secure EPUB format Title: International Business Author: Debra Johnson; Colin Turner Imprint: Routledge Subject categories Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Corporations Economics > Industries. Land use. Labor > Industry Business > International Business > Management Social Sciences ISBNs 0203634144 9780415248891 9780203634141 9781134535613 9781134535606

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Related subjects

Economics - Industries. Land use. Labor - Large industry. Factory system. Big business - Corporations Economics - Industries. Land use. Labor - Industry Business - International Business - Management Social Sciences

ISBN

0203634144 - 9780415248891 - 9780203634141 - 9781134535613 - 9781134535606

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Imprint

Routledge