Game-Changing Strategies

Book Name : Game-Changing Strategies_x000D_
How to Create New Market Space in Established Industries by Breaking the Rules

By by Constantinos C. Markides

Sub Title : How to Create New Market Space in Established Industries by Breaking the Rules

Written by : by Constantinos C. Markides

Subject Category : Economics

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about this book

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business. Wiley; April 2008 ISBN 9780470290941 Read online, or download in secure PDF or secure EPUB format Title: Game-Changing Strategies Author: Constantinos C. Markides Imprint: Jossey-Bass Subject categories Economics > Industries. Land use. Labor > Labor. Work. Working class Business > Management Economics > Industries. Land use. Labor > Management. Industrial management Social Sciences ISBNs 0470290943 9780470276877 9780470290941 9781118640814 About The Author Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

About The authore

Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

Related subjects

Economics - Industries. Land use. Labor - Labor. Work. Working class Business - Management Economics - Industries. Land use. Labor - Management. Industrial management Social Sciences

ISBN

0470290943 - 9780470276877 - 9780470290941 - 9781118640814

In The Press:

NA

Imprint

Jossey-Bass