Enterprise: Entrepreneurship and Innovation

Book Name : Enterprise: Entrepreneurship and Innovation

By by Robin Lowe, Sue Marriott

Sub Title : NA

Written by : by Robin Lowe, Sue Marriott

Subject Category : Economics

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about this book

Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and 'pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in 'real life’. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows: * how to understand and acquire the entrepreneur’s skills, attitudes and knowledge * the techniques needed to generate new business and create a new organisation * how to become more innovative, self reliant, and opportunistic. * the learning and decision-making processes of entrepreneurs Taylor and Francis; June 2012 ISBN 9781136405716 Read online, or download in secure PDF or secure EPUB format Title: Enterprise: Entrepreneurship and Innovation Author: Robin Lowe; Sue Marriott Imprint: Routledge Subject categories Economics > Industries. Land use. Labor > Labor. Work. Working class > Classes of labor Business > Economics Business > Entrepreneurship Business > Management Economics > Industries. Land use. Labor > Management. Industrial management > Management of special enterprises Business > Small Business Economics > Industries. Land use. Labor > Management. Industrial management > Standardization. Simplification. Waste ISBNs 0080492657 9780750669207 9780080492650 9781136405716 9781136405709

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Related subjects

Economics - Industries. Land use. Labor - Labor. Work. Working class - Classes of labor Business - Economics Business - Entrepreneurship Business - Management Economics - Industries. Land use. Labor - Management. Industrial management - Management of special enterprises Business - Small Business Economics - Industries. Land use. Labor - Management. Industrial management - Standardization. Simplification. Waste

ISBN

0080492657 - 9780750669207 - 9780080492650 - 9781136405716 - 9781136405709

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Routledge