Effective Promotional Planning for e-Business

Book Name : Effective Promotional Planning for e-Business

By by Cathy Ace

Sub Title : NA

Written by : by Cathy Ace

Subject Category : Economics

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about this book

'Effective Promotional Planning for e-Business' is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. Using a range of case studies from around the world, the book illustrates current practice in marketing communications, looking at both start ups and e-business solutions from existing organizations. It covers product, service, business to consumer, business to business, UK, transatlantic and global communications issues, both internally and externally. The book also addresses specific issues such as: · Developing traffic · Making sites more sticky · Ensuring best possible CRM, partner communications, internal communications and motivation · Co-ordinating your tactics alongside traditional brand building With its user-friendly layout and an accompanying website that includes presentation material, additional questions, case studies and updated web links, 'Effective Promotional Planning for e-Business' is the essential guide to this area. It is ideal for all marketing communications executives and managers who need a practical text to help them to prepare a workable marketing communications programme for an e-business operation. Taylor and Francis; December 2001 ISBN 9781136408304 Read online, or download in secure PDF or secure EPUB format Title: Effective Promotional Planning for e-Business Author: Cathy Ace Imprint: Routledge Subject categories Economics > Commerce Business > E-Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Strategic Planning Computers > Internet > Web Site Directories Computers > Internet > World Wide Web ISBNs 0080494684 9780750652681 9780080494685 9781136408304 9781136408250 9781136408298 In The Press As anyone who has attended one of her courses will know, Cathy Ace has an inimitably friendly, enthusiastic and involving presentation style. These characteristics shine through in this book, which opens with a comprehensive hand-holding guide to understanding exactly what constitutes e-business, followed by an outline of key planning questions and a focus on the elementals of marketing. Ace summarises the business of communicating in an assured, concise way on what could be an inconclusive, sprawling subject. It is complemented by a website which contains examples of campaigns, visual images and regularly updated material. For managers unfamiliar with e-commerce, this is a good starting point to learn about the virtual dos and don'ts of e-marketing. Mark Stuart in 'Marketing Business'

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Related subjects

Economics - Commerce Business - E-Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Strategic Planning Computers - Internet - Web Site Directories Computers - Internet - World Wide Web

ISBN

0080494684 - 9780750652681 - 9780080494685 - 9781136408304 - 9781136408250 - 9781136408298

In The Press:

As anyone who has attended one of her courses will know, Cathy Ace has an inimitably friendly, enthusiastic and involving presentation style. These characteristics shine through in this book, which opens with a comprehensive hand-holding guide to understanding exactly what constitutes e-business, followed by an outline of key planning questions and a focus on the elementals of marketing. Ace summarises the business of communicating in an assured, concise way on what could be an inconclusive, sprawling subject. It is complemented by a website which contains examples of campaigns, visual images and regularly updated material. For managers unfamiliar with e-commerce, this is a good starting point to learn about the virtual dos and don'ts of e-marketing. Mark Stuart in 'Marketing Business'

Imprint

Routledge