Customer Innovation

Book Name : Customer Innovation_x000D_
Customer-centric Strategy for Enduring Growth

By by Marion Debruyne

Sub Title : Customer-centric Strategy for Enduring Growth

Written by : by Marion Debruyne

Subject Category : Economics

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about this book

A new set of organizations has discovered a new formula: they combine customer-centricity with innovative power. These organizations have created a completely outside-in approach to the market. Not driven by what they're good at, they start with the market and design their strategy around it, replacing practices of the past with a new set of capabilities which enable them to be ahead of the curve in discovering new market opportunities. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements. Customer Innovation presents this unique case for developing the outside-in organization to drive your business success, combining market orientation with innovation to enable actionable positive change in the way your company does business. Winner of the Innovation and Entrepreneurship category of the 2015 CMI Management Book of the Year Awards, Customer Innovation provides every business with the framework it needs to combine customer focus with innovation to achieve success. It is packed with real world examples from a range of leading global companies including Disney, Coca-Cola, LEGO, Eurex, Netflix, KLM, Carglass, Komatsu, Callebaut and more to help you put market awareness at the heart of your business. Kogan Page; May 2014 ISBN 9780749471651 Read online, or download in secure PDF or secure EPUB format Title: Customer Innovation Author: Marion Debruyne Imprint: Kogan Page Subject categories Economics > Commerce Business > Customer Service Business > Management Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0749471654 9780749471644 9780749471651 About The Author Prof. Dr. Marion Debruyne is Associate Professor and Partner at the Vlerick Leuven Gent Management school. She is Director Masters Programs as well as academic director of the executive open enrollment program "Product Management". She also teaches the Marketing Management course in the full-time and part-time executive MBA programmes. As a speaker and coach, she has ample experience within multiple industries ranging from pharma & healthcare (J&J, Merck, UCB, Agfa, Abbott) to industry (DSM, Umicore, ETEX, Aliaxis,Johns Manville etc.) to financial services (BNP Paribas, KBC, ING) to consumer products & services (Kraft, Philip Morris, Macintosh, Securitas). She is also independent member of the Board of Directors of Kinepolis and Recticel.

About The authore

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Related subjects

Economics - Commerce Business - Customer Service Business - Management Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0749471654 - 9780749471644 - 9780749471651

In The Press:

Prof. Dr. Marion Debruyne is Associate Professor and Partner at the Vlerick Leuven Gent Management school. She is Director Masters Programs as well as academic director of the executive open enrollment program "Product Management". She also teaches the Marketing Management course in the full-time and part-time executive MBA programmes. As a speaker and coach, she has ample experience within multiple industries ranging from pharma & healthcare (J&J, Merck, UCB, Agfa, Abbott) to industry (DSM, Umicore, ETEX, Aliaxis,Johns Manville etc.) to financial services (BNP Paribas, KBC, ING) to consumer products & services (Kraft, Philip Morris, Macintosh, Securitas). She is also independent member of the Board of Directors of Kinepolis and Recticel.

Imprint

Kogan Page