Customer-Centric Marketing

Book Name : Customer-Centric Marketing_x000D_
Supporting Sustainability in the Digital Age

By by Neil Richardson, Neil Kelley, Jon James

Sub Title : Supporting Sustainability in the Digital Age

Written by : by Neil Richardson, Neil Kelley, Jon James

Subject Category : Economics

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about this book

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to utilise the benefits of sustainable development and forms of digital marketing, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. Customer-Centric Marketing covers contemporary issues such as the increasing use of mobile, QR codes and social network sites for consumers interested in ethical, environmental and sustainable marketing. Kogan Page; February 2015 ISBN 9780749472108 Read online, or download in secure PDF or secure EPUB format Title: Customer-Centric Marketing Author: Neil Richardson; Neil Kelley; Jon James Imprint: Kogan Page Subject categories Economics > Commerce Business > Customer Service Business > E-Commerce Business > Management Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Public Relations Business > Strategic Planning ISBNs 0749472103 9780749472092 9780749472108 About The Author Neil Richardson is a Senior Marketing Lecturer at Leeds Beckett University and a Chartered Institute of Marketing Course Leader. He has over 20 years of experience in sales management, marketing and customer service in the B2B sector. Neil Kelley is a Senior Examiner for the Chartered Institute of Marketing (CAM Marketing and Consumer Behaviour) and Senior Lecturer for Marketing at Leeds Beckett University. He was previously Senior Territory Manager for Electronic Arts, contributing to the marketing and promotion of products such as The Sims and a variety of EA Sports titles. Jon James is a Senior Lecturer in Marketing at Leeds Beckett (formerly Leeds Metropolitan) University. Jon has provided strategic business & marketing consultancy to organisations in both the public and private sectors. His research interests include global & international marketing, marketing management and SME development.

About The authore

Neil Richardson is a Senior Marketing Lecturer at Leeds Beckett University and a Chartered Institute of Marketing Course Leader. He has over 20 years of experience in sales management, marketing and customer service in the B2B sector.

Related subjects

Economics - Commerce Business - Customer Service Business - E-Commerce Business - Management Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Public Relations Business - Strategic Planning

ISBN

0749472103 - 9780749472092 - 9780749472108

In The Press:

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Imprint

Kogan Page