Consumer Behaviour (RLE Consumer Behaviour)

Book Name : Consumer Behaviour (RLE Consumer Behaviour)_x000D_
A Practical Guide

By by Gordon R. Foxall

Sub Title : A Practical Guide

Written by : by Gordon R. Foxall

Subject Category : Economics

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about this book

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice. Taylor and Francis; December 2014 ISBN 9781317565918 Read online, or download in secure EPUB format Title: Consumer Behaviour (RLE Consumer Behaviour) Author: Gordon R. Foxall Imprint: Routledge Subject categories Economics > Commerce Business > Consumer Behavior Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry > Social Psychology ISBNs 1317565916 9781138832367 9781317565918 9781317565901 In The Press 'Lucid and stimulating’ Retail and Distribution Management

About The authore

'Lucid and stimulating’ Retail and Distribution Management

Related subjects

Economics - Commerce Business - Consumer Behavior Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry - Social Psychology

ISBN

1317565916 - 9781138832367 - 9781317565918 - 9781317565901

In The Press:

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Imprint

Routledge