Consumer Behavior in Action

Book Name : Consumer Behavior in Action_x000D_
Real-life Applications for Marketing Managers

By by Geoffrey Paul Lantos

Sub Title : Real-life Applications for Marketing Managers

Written by : by Geoffrey Paul Lantos

Subject Category : Economics

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about this book

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior. Taylor and Francis; January 2015 ISBN 9781317473848 Read online, or download in secure PDF or secure EPUB format Title: Consumer Behavior in Action Author: Geoffrey Paul Lantos Imprint: Routledge Subject categories Economics > Commerce Business > Consumer Behavior Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 1317473841 9780765620903 9781317473848 9781317473831 About The Author Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.

About The authore

Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.

Related subjects

Economics - Commerce Business - Consumer Behavior Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

1317473841 - 9780765620903 - 9781317473848 - 9781317473831

In The Press:

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Imprint

Routledge