CIM Coursebook Strategic Marketing Decisions

Book Name : CIM Coursebook Strategic Marketing Decisions

By by Isobel Doole, Robin Lowe

Sub Title : NA

Written by : by Isobel Doole, Robin Lowe

Subject Category : Economics

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about this book

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. Taylor and Francis; May 2012 ISBN 9781136419362 Read online, or download in secure PDF or secure EPUB format Title: CIM Coursebook Strategic Marketing Decisions Author: Isobel Doole; Robin Lowe Imprint: Routledge Subject categories Economics > Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0080561187 9780750684156 9780080561189 9781136419362 9781136419355

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Related subjects

Economics - Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0080561187 - 9780750684156 - 9780080561189 - 9781136419362 - 9781136419355

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Imprint

Routledge