Cases in Marketing

Book Name : Cases in Marketing

By by Stig Hartmann

Sub Title : NA

Written by : by Stig Hartmann

Subject Category : Economics

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about this book

This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers. Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and competition; the collection and use of data in market research; evaluating communication effectiveness; and multifactor portfolio analysis. Together they offer a detailed insight into the practicalities of marketing across national borders and cultures. SAGE Publications; October 1997 ISBN 9780857026224 Read online, or download in secure PDF format Title: Cases in Marketing Author: Stig Hartmann (ed.) Imprint: SAGE Publications Ltd Subject categories Economics > Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0857026224 9780761955696 9780857026224

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Related subjects

Economics - Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0857026224 - 9780761955696 - 9780857026224

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Imprint

SAGE Publications Ltd