The New Professional Salesman

Book Name : The New Professional Salesman_x000D_
Meeting Challenges in the 21st Century

By by Walter Vieira

Sub Title : Meeting Challenges in the 21st Century

Written by : by Walter Vieira

Subject Category : Economics

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about this book

Ways and means of selling are fast evolving, as new paradigms of doing business engender new forms of relationships between sellers and buyers. The new breed of professional salespersons must respond to this rapidly shifting environment in the context of globalization, technological change and changing concepts of loyalty in the 21st century. The New Professional Salesman: Meeting Challenges in the 21st Century, written in Walter Vieira’s inimitable style with simplicity, humour and clarity, will appeal to sales professionals who are not inclined to read heavy tomes on the subject. The book meets the need of companies with both large field forces (pharmaceutical, FMCG, consumer durables, engineering) and a small number of salespersons. Such companies can now buy a copy for each salesperson and effectively provide a full training program for the cost of a 'day’s travel allowance’. Covering the entire spectrum of the selling process, the book features: - A systematic organisation of material on the theory of selling—in the context of 21st century requirements. - Use of case studies to elucidate strategies. - Questions to reflect on and action points at the end of every chapter—to stimulate thinking, self-analysis and self-improvement. - A focus on the use of technology to improve selling effectiveness. - A simple style of writing to make learning a pleasure. This book is a must read for all salespersons and entrepreneurs, whether they sell products or services. Trainers will also find the book immensely helpful in conducting sales training workshops. SAGE Publications; December 2008 ISBN 9788132100744 Read online, or download in secure PDF or secure EPUB format Title: The New Professional Salesman Author: Walter Vieira Imprint: Sage Publications Pvt. Ltd Subject categories Economics > Commerce Business > Marketing Professions and Applied Sciences Business and Commerce > Business > Purchasing. Selling. Sales personnel. Sales executives Business > Sales & Selling ISBNs 8132100743 9788178298924 9788132100744 9789352804870

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Related subjects

Economics - Commerce Business - Marketing Professions and Applied Sciences Business and Commerce - Business - Purchasing. Selling. Sales personnel. Sales executives Business - Sales & Selling

ISBN

8132100743 - 9788178298924 - 9788132100744 - 9789352804870

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Imprint

Sage Publications Pvt. Ltd

 

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