Strategic Communications for Nonprofit Organizations

Book Name : Strategic Communications for Nonprofit Organizations_x000D_
Seven Steps to Creating a Successful Plan

By by Sally J. Patterson, Janel M. Radtke

Sub Title : Seven Steps to Creating a Successful Plan

Written by : by Sally J. Patterson, Janel M. Radtke

Subject Category : Economics

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about this book

How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission. Wiley; February 2009 ISBN 9780470442708 Read online, or download in secure PDF or secure EPUB format Title: Strategic Communications for Nonprofit Organizations Author: Sally J. Patterson; Janel M. Radtke Imprint: Wiley Subject categories Economics > Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Business > Business Communication > Meetings & Presentations Business > Nonprofit Organizations & Charities Professions and Applied Sciences ISBNs 0470442700 9780470401224 9780470442708 9780470442715 About The Author SALLY J. PATTERSON is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations. JANEL M. RADTKE—considered a pioneer in open-access communications among nonprofits—brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment.

About The authore

SALLY J. PATTERSON is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations.

Related subjects

Economics - Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Business - Business Communication - Meetings & Presentations Business - Nonprofit Organizations & Charities Professions and Applied Sciences

ISBN

0470442700 - 9780470401224 - 9780470442708 - 9780470442715

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Imprint

Wiley

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