Hidden in Plain Sight

Book Name : Hidden in Plain Sight_x000D_
How to Create Extraordinary Products for Tomorrow's Customers

By by Jan Chipchase, Simon Steinhardt

Sub Title : How to Create Extraordinary Products for Tomorrow's Customers

Written by : by Jan Chipchase, Simon Steinhardt

Subject Category : Business

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about this book

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow. HarperCollins; April 2013 ISBN 9780062125712 Read online, or download in secure EPUB format Title: Hidden in Plain Sight Author: Jan Chipchase; Simon Steinhardt Imprint: HarperBusiness Subject categories Business > Marketing Business > Development > Research & Development Business > Strategic Planning ISBNs 9780062125699 9780062125712 In The Press “…a lively, thought-provoking, and often humorous read.”

About The authore

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Related subjects

Business - Marketing Business - Development - Research & Development Business - Strategic Planning

ISBN

9780062125699 - 9780062125712

In The Press:

“…a lively, thought-provoking, and often humorous read.”

Imprint

HarperBusiness