Free Gift Inside

Book Name : Free Gift Inside!!_x000D_
Forget the Customer. Develop Marketease

By by Stephen Brown

Sub Title : Forget the Customer. Develop Marketease

Written by : by Stephen Brown

Subject Category : Business

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about this book

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer. * Based on the article "Torment Your Customers (They'll Love It" which Harvard Busines Review chose as one of 2002's Six Breakthrough Ideas * A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing Wiley; March 2004 ISBN 9781841126029 Read online, or download in secure PDF format Title: Free Gift Inside!! Author: Stephen Brown Imprint: Capstone Subject categories Business > Advertising & Promotion Economics > Commerce Business > Decision-Making & Problem Solving Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Social Sciences ISBNs 1841126020 9781841125466 9781841126029 About The Author Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

About The authore

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Related subjects

Business - Advertising & Promotion Economics - Commerce Business - Decision-Making & Problem Solving Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Social Sciences

ISBN

1841126020 - 9781841125466 - 9781841126029

In The Press:

Although his name is unfamiliar to most managers, Stephen Brown is the Antichrist of marketing academia. He is disdainful of customer-centric approaches to marketing and, as a consequence, has clashed publicly with numerous luminaries. Professor of Marketing Research at the University of Ulster, Stephen has held visiting positions at Northwestern University, the University of California and the University of Utah, among others. He has written or co-edited 13 books, including Marketing Apocalypse, Postmodern Marketing and Romancing the Market. His papers have been published in Harvard Business Review, Journal of Marketing, Journal of Advertising, Business Horizons and many more, winning various awards along the way. Additional information is available on his website, www.sfxbrown.com

Imprint

Capstone