International Business Strategy

Book Name : International Business Strategy

By by Alain Verbeke

Sub Title : NA

Written by : by Alain Verbeke

Subject Category : Business

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about this book

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources. Cambridge University Press; March 2013 ISBN 9781107352773 Read online, or download in secure PDF or secure EPUB format Title: International Business Strategy Author: Alain Verbeke Imprint: Cambridge University Press Subject categories Business > International Business > Management Business > Strategic Planning ISBNs 1107352770 9781107027893 9781107352773 9781107357778 In The Press 'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, presenting a framework in the first half of the book that is consistently used in all subsequent chapters and applications.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen, The Netherlands

About The authore

NA

Related subjects

Business - International Business - Management Business - Strategic Planning

ISBN

1107352770 - 9781107027893 - 9781107352773 - 9781107357778

In The Press:

'Two things make Alain Verbeke's book stand out from other textbooks. First, it incorporates the latest theoretical insights and helps students to understand the complexities of international business in the real world. Second, it is truly integrative, presenting a framework in the first half of the book that is consistently used in all subsequent chapters and applications.' Sjoerd Beugelsdijk, Professor of International Business, University of Groningen, The Netherlands

Imprint

Cambridge University Press

 

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