Crossing the Chasm

Book Name : Crossing the Chasm_x000D_
Marketing and Selling Technology Project

By by Geoffrey A. Moore

Sub Title : Marketing and Selling Technology Project

Written by : by Geoffrey A. Moore

Subject Category : Business

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about this book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. HarperCollins; March 2009 ISBN 9780061795862 Read online, or download in secure EPUB format Title: Crossing the Chasm Author: Geoffrey A. Moore Imprint: HarperCollins e-books Subject categories Business > Management Business > Marketing Business > New Business Enterprises ISBNs 0061795860 9780060517120 9780061795862

About The authore

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Related subjects

Business - Management Business - Marketing Business - New Business Enterprises

ISBN

0061795860 - 9780060517120 - 9780061795862

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Imprint

HarperCollins e-books

 

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