The Price is Wrong

Book Name : The Price is Wrong_x000D_
Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

By by Sarah Maxwell

Sub Title : Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Written by : by Sarah Maxwell

Subject Category : Business

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about this book

Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing. Wiley; December 2007 ISBN 9780470226193 Read online, or download in secure PDF format Title: The Price is Wrong Author: Sarah Maxwell Imprint: Wiley Subject categories Business > Economics Business > Finance Economics > Price Social Sciences ISBNs 0470226196 9780470139097 9780470226193 About The Author Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.

About The authore

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Related subjects

Business - Economics Business - Finance Economics - Price Social Sciences

ISBN

0470226196 - 9780470139097 - 9780470226193

In The Press:

Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.

Imprint

Wiley