Crossing the Chasm, 3rd Edition

Book Name : Crossing the Chasm, 3rd Edition_x000D_
Marketing and Selling Disruptive Products to Mainstream Customers

By by Geoffrey A. Moore

Sub Title : Marketing and Selling Disruptive Products to Mainstream Customers

Written by : by Geoffrey A. Moore

Subject Category : Business

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about this book

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. HarperCollins; January 2014 ISBN 9780062293008 Read online, or download in secure EPUB format Title: Crossing the Chasm, 3rd Edition Author: Geoffrey A. Moore Imprint: HarperBusiness Subject categories Business > Management Business > Marketing Business > New Business Enterprises ISBNs 0062293001 9780062292988 9780062293008

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Related subjects

Business - Management Business - Marketing Business - New Business Enterprises

ISBN

0062293001 - 9780062292988 - 9780062293008

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HarperBusiness

 

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