Strategic Management of e-Business

Book Name : Strategic Management of e-Business

By by Stephen Chen

Sub Title : NA

Written by : by Stephen Chen

Subject Category : Business and Commerce

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about this book

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice. Wiley; April 2005 ISBN 9780470870747 Read online, or download in secure PDF format Title: Strategic Management of e-Business Author: Stephen Chen Imprint: Wiley Subject categories Business and Commerce > Business Economics > Commerce Business > Decision-Making & Problem Solving Business > E-Commerce Business > Management Professions and Applied Sciences Business > Retailing Social Sciences ISBNs 0470870745 9780470870730 9780470870747 About The Author Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.

About The authore

NA

Related subjects

Business and Commerce - Business Economics - Commerce Business - Decision-Making & Problem Solving Business - E-Commerce Business - Management Professions and Applied Sciences Business - Retailing Social Sciences

ISBN

0470870745 - 9780470870730 - 9780470870747

In The Press:

Stephen Chen is Academic Director of the Masters in International Management in Mandarin programme at the National Graduate School of Management - Australian National University. Previously he has lectured at Manchester Business School, City University Business School, Henley Management College, Open Business School in the UK and has been a Visiting Associate Professor at the Anderson School of Management at UCLA in the US.

Imprint

Wiley