Google Analytics

Book Name : Google Analytics

By by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler

Sub Title : NA

Written by : by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler

Subject Category : Business and Commerce

Read online, or download PDF file

about this book

Get the most out of the free Google Analytics service—and get more customers Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics—3.0—and explains the concepts behind this amazing free tool. You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers. Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users Shares techniques for converting end users into customers Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Wiley; March 2010 ISBN 9780470874004 Read online, or download in secure PDF or secure EPUB format Title: Google Analytics Author: Jerri L. Ledford; Joe Teixeira; Mary E. Tyler Imprint: Wiley Subject categories Business and Commerce > Business Economics > Commerce Business > E-Commerce Computers > Programming Languages > HTML, SGML, VRML, XML Computers > Programming Languages > Java Professions and Applied Sciences Computers > Programming Computers > Internet > World Wide Web ISBNs 0470874007 9780470531280 9780470874004 9781118081594 About The Author Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others. Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum. Mary E. Tyler is a professional technology journalist and a former Web and software developer.

About The authore

Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.

Related subjects

Business and Commerce - Business Economics - Commerce Business - E-Commerce Computers - Programming Languages - HTML, SGML, VRML, XML Computers - Programming Languages - Java Professions and Applied Sciences Computers - Programming Computers - Internet - World Wide Web

ISBN

0470874007 - 9780470531280 - 9780470874004 - 9781118081594

In The Press:

NA

Imprint

Wiley