Gimme The Human Nature of Successful Marketing

Book Name : Gimme! The Human Nature of Successful Marketing

By by John Hallward

Sub Title : NA

Written by : by John Hallward

Subject Category : Business and Commerce

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about this book

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy. Wiley; May 2007 ISBN 9780470117408 Read online, or download in secure PDF format Title: Gimme! The Human Nature of Successful Marketing Author: John Hallward Imprint: Wiley Subject categories Business and Commerce > Business Economics > Commerce Business > Marketing Professions and Applied Sciences Social Sciences ISBNs 0470117400 9780470100295 9780470117408 About The Author John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board. Visit www.gimmebook.com

About The authore

NA

Related subjects

Business and Commerce - Business Economics - Commerce Business - Marketing Professions and Applied Sciences Social Sciences

ISBN

0470117400 - 9780470100295 - 9780470117408

In The Press:

John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board. Visit www.gimmebook.com

Imprint

Wiley

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