The Essential Online Solution

Book Name : The Essential Online Solution_x000D_
The 5-Step Formula for Small Business Success

By by Rick Segel, Barbara Callan-Bogia

Sub Title : The 5-Step Formula for Small Business Success

Written by : by Rick Segel, Barbara Callan-Bogia

Subject Category : Business and Commerce

Read online, or download PDF file

about this book

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line. Wiley; January 2007 ISBN 9780470074336 Read online, or download in secure PDF format Title: The Essential Online Solution Author: Rick Segel; Barbara Callan-Bogia Imprint: Wiley Subject categories Business and Commerce > Business Economics > Commerce Business > E-Commerce Business > Marketing Professions and Applied Sciences Business > Small Business Social Sciences ISBNs 0470074337 9780471920533 9780470074336 About The Author RICK SEGEL, CSP, a seasoned retailer of twenty-five years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for Staples.com, the cocreator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the Retailers Association of Massachusetts. He is also the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the most innovative retailers in the state. Segel holds the Certified Speaking Professional designation and has been a featured speaker in over 1,400 presentations. He is also the author of Retail Business Kit For Dummies (Wiley), which became the number-one selling retail how-to book in the United States. BARBARA CALLAN-BOGIA is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and cocreator of the Retail Technology Assessment for Microsoft.

About The authore

BARBARA CALLAN-BOGIA is a speaker and trainer who conducts seminars to thousands of people on influencing, leading in multiple locations, communication, and office politics. She is also the owner of Callan Consulting, a successful national management development consulting firm founded in 1996, and cocreator of the Retail Technology Assessment for Microsoft.

Related subjects

Business and Commerce - Business Economics - Commerce Business - E-Commerce Business - Marketing Professions and Applied Sciences Business - Small Business Social Sciences

ISBN

0470074337 - 9780471920533 - 9780470074336

In The Press:

RICK SEGEL, CSP, a seasoned retailer of twenty-five years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for Staples.com, the cocreator of the Retail Technology Assessment for Microsoft, and a founding member of the Retail Advisory Council for Johnson & Wales University. Segel is the Director of Retail Training for the Retailers Association of Massachusetts. He is also the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs), which has recognized over thirty of the most innovative retailers in the state. Segel holds the Certified Speaking Professional designation and has been a featured speaker in over 1,400 presentations. He is also the author of Retail Business Kit For Dummies (Wiley), which became the number-one selling retail how-to book in the United States.

Imprint

Wiley

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