From .com to .profit

Book Name : From .com to .profit_x000D_
Inventing Business Models That Deliver Value AND Profit

By by Nick Earle, Peter G. W. Keen

Sub Title : Inventing Business Models That Deliver Value AND Profit

Written by : by Nick Earle, Peter G. W. Keen

Subject Category : Business and Commerce

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about this book

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit. Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade. Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web. Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work. Wiley; February 2002 ISBN 9780787958503 Read online, or download in secure PDF format Title: From .com to .profit Author: Nick Earle; Peter G. W. Keen Imprint: Jossey-Bass Subject categories Business and Commerce > Business Economics > Commerce Business > E-Commerce Business > Management Professions and Applied Sciences Social Sciences Business > Strategic Planning Computers > Internet > Web Site Directories Computers > Internet > World Wide Web ISBNs 0787958506 9780787954154 9780787958503 About The Author NICK EARLE is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as "HP' s New E-vangelist," where his role was said to represent "a revival of an HP tradition: embracing mavericks." PETER KEEN is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

About The authore

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Related subjects

Business and Commerce - Business Economics - Commerce Business - E-Commerce Business - Management Professions and Applied Sciences Social Sciences Business - Strategic Planning Computers - Internet - Web Site Directories Computers - Internet - World Wide Web

ISBN

0787958506 - 9780787954154 - 9780787958503

In The Press:

NICK EARLE is president of Hewlett-Packard's E-Services.Solutions organization, HP's in-house incubator. Earle and his team are responsible for driving the company's Internet strategy. Their mission includes forming strategic alliances with innovative companies that are building new business models for the Net economy. Earle was profiled in Fortune magazine as "HP' s New E-vangelist," where his role was said to represent "a revival of an HP tradition: embracing mavericks." PETER KEEN is president of Keen Innovations and Keen Education. He has served on the faculties of Harvard, Stanford, MIT, Wharton, Duke, and Fordham, as well as Delft, Stockholm, and the London Business School. He is the author of twenty books on business and IT strategy, and an advisory board member for a number of Internet companies.

Imprint

Jossey-Bass

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