Strategic Brand Management for B2B Markets

Book Name : Strategic Brand Management for B2B Markets_x000D_
A Road Map for Organizational Transformation

By by Sharad Sarin

Sub Title : A Road Map for Organizational Transformation

Written by : by Sharad Sarin

Subject Category : Business and Commerce

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about this book

This book aims to uncover the hidden and unexploited power of leveraging from the concept of brand and brand building for B2B marketers. It focuses on the need of B2B marketing from the point of view of Indian markets and economic conditions at home. With extensive discussions on the three most respected Corporate brands in India-Tata, Larsen & Toubro and Infosys-the author demonstrates how these companies have created value through brands and how their branding initiatives are benchmarks in their journey to success. With three decades of experience as an academician and consultant in B2B Marketing, the author argues that a brand-driven business can accelerate the transformation of all the big and small B2B marketers to gain competitive advantages. He advocates the need is for a holistic brand management approach and illustrates his point through six case studies of leading brands. SAGE Publications; November 2010 ISBN 9788132106654 Read online, or download in secure PDF format Title: Strategic Brand Management for B2B Markets Author: Sharad Sarin Imprint: Sage Publications Pvt. Ltd Subject categories Business and Commerce > Business Economics > Commerce Business > Marketing ISBNs 8132106652 9788132105220 9788132106654 In The Press [The book] explains how to create powerful B2B brands especially in Indian context and to B2B marketers to unleash the underleveraged power of brands to create competitive advantage for growth…[The author] has summarized all his experiences and observations in this book in terms of how brand building is very much necessary for B2B markets and marketers…Through this book, author has advocated the need for a holistic brand management approach…This book will be very useful for all those who deal with B2B business and branding in one way or another.

About The authore

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Related subjects

Business and Commerce - Business Economics - Commerce Business - Marketing

ISBN

8132106652 - 9788132105220 - 9788132106654

In The Press:

[The book] explains how to create powerful B2B brands especially in Indian context and to B2B marketers to unleash the underleveraged power of brands to create competitive advantage for growth…[The author] has summarized all his experiences and observations in this book in terms of how brand building is very much necessary for B2B markets and marketers…Through this book, author has advocated the need for a holistic brand management approach…This book will be very useful for all those who deal with B2B business and branding in one way or another.

Imprint

Sage Publications Pvt. Ltd

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