Creative Cost-Benefits Reinvention

Book Name : Creative Cost-Benefits Reinvention_x000D_
How to Reverse Commoditization Hell in the Age of Customer Capitalism

By by Christian Dussart

Sub Title : How to Reverse Commoditization Hell in the Age of Customer Capitalism

Written by : by Christian Dussart

Subject Category : Business and Commerce

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about this book

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation. Palgrave Macmillan; November 2010 ISBN 9780230114630 Read online, or download in secure PDF format Title: Creative Cost-Benefits Reinvention Author: Christian Dussart Imprint: Palgrave Macmillan Subject categories Business and Commerce > Business Economics > Commerce Business > Corporate Finance Business > Customer Service Business > Marketing Business > Strategic Planning ISBNs 0230114636 9780230105300 9780230114630 In The Press "Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect "In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management About The Author Christian Dussart is Professor of Marketing at HEC Montreal and has published over 100 articles in publications around the world. He is the Chairman of DigiWorld Inc. and Contributing Editor of Décisions Marketing.

About The authore

"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect

Related subjects

Business and Commerce - Business Economics - Commerce Business - Corporate Finance Business - Customer Service Business - Marketing Business - Strategic Planning

ISBN

0230114636 - 9780230105300 - 9780230114630

In The Press:

NA

Imprint

Palgrave Macmillan

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