Microeconomics for MBAs

Book Name : Microeconomics for MBAs_x000D_
The Economic Way of Thinking for Managers

By by Richard B. McKenzie, Dwight R. Lee

Sub Title : The Economic Way of Thinking for Managers

Written by : by Richard B. McKenzie, Dwight R. Lee

Subject Category : Academic Business and Commerce

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about this book

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people. Cambridge University Press; July 2010 ISBN 9780511919831 Read online, or download in secure PDF or secure EPUB format Title: Microeconomics for MBAs Author: Richard B. McKenzie; Dwight R. Lee Imprint: Cambridge University Press Subject categories Academic Business and Commerce > Business Economics > Commerce Business > Economics > Macroeconomics Business > Management Professions and Applied Sciences Social Sciences Business > Economics > Theory ISBNs 0511919832 9780521191470 9780511919831 9781107384453 In The Press 'The McKenzie/Lee text is the best book in its field, both for coverage and readability. The text is an excellent example of how microeconomic analysis can be applied to real world managerial decisions. The writing style will delight students and make the instructor's interaction with students much richer.' Barry Keating, University of Notre Dame

About The authore

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Related subjects

Academic Business and Commerce - Business Economics - Commerce Business - Economics - Macroeconomics Business - Management Professions and Applied Sciences Social Sciences Business - Economics - Theory

ISBN

0511919832 - 9780521191470 - 9780511919831 - 9781107384453

In The Press:

'The McKenzie/Lee text is the best book in its field, both for coverage and readability. The text is an excellent example of how microeconomic analysis can be applied to real world managerial decisions. The writing style will delight students and make the instructor's interaction with students much richer.' Barry Keating, University of Notre Dame

Imprint

Cambridge University Press

 

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