The Culturally Customized Web Site

Book Name : The Culturally Customized Web Site

By by Nitish Singh, Arun Pereira

Sub Title : NA

Written by : by Nitish Singh, Arun Pereira

Subject Category : Academic Business

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about this book

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websites This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture. Visit www.theculturallycustomizedwebsite.com Taylor and Francis; April 2005 ISBN 9781136358531 Read online, or download in secure PDF or secure EPUB format Title: The Culturally Customized Web Site Author: Nitish Singh; Arun Pereira Imprint: Routledge Subject categories Academic Business > International Business > Marketing Professions and Applied Sciences Engineering > Electrical engineering. Electronics. Nuclear engineering > Telecommunication Computer Science > Web databases Computers > Internet > Web Site Design ISBNs 0080481337 9780750678490 9780080481333 9781136358531 9781136358524

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Related subjects

Academic Business - International Business - Marketing Professions and Applied Sciences Engineering - Electrical engineering. Electronics. Nuclear engineering - Telecommunication Computer Science - Web databases Computers - Internet - Web Site Design

ISBN

0080481337 - 9780750678490 - 9780080481333 - 9781136358531 - 9781136358524

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Imprint

Routledge