The Cool Factor

Book Name : The Cool Factor_x000D_
Building Your BrandÂs Image through Partnership Marketing

By by Del Breckenfeld

Sub Title : Building Your BrandÂs Image through Partnership Marketing

Written by : by Del Breckenfeld

Subject Category : Academic Business

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about this book

What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top. Wiley; September 2008 ISBN 9780470403211 Read online, or download in secure PDF or secure EPUB format Title: The Cool Factor Author: Del Breckenfeld Imprint: Wiley Subject categories Academic Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Sales & Selling ISBNs 0470403217 9780470371961 9780470403211 9780470454442 About The Author Del Breckenfeld is Directorof Entertainment Marketing at Fender Musical Instruments Corp., the biggest name in electric guitars, amplifiers, and musical products. Before coming to Fender, he worked for Dean Guitars, where he developed a groundbreaking promotional program for Anheuser-Busch, working with some of the most astute marketers in the world. Through his career, he has worked with some of the biggest names in music, movies, and TV and has been involved in promotional campaigns with some of the world's most successful and best-known brands, allÊwhile learning the ins and outs ofÊpartnership marketing.

About The authore

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Related subjects

Academic Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Sales & Selling

ISBN

0470403217 - 9780470371961 - 9780470403211 - 9780470454442

In The Press:

Del Breckenfeld is Directorof Entertainment Marketing at Fender Musical Instruments Corp., the biggest name in electric guitars, amplifiers, and musical products. Before coming to Fender, he worked for Dean Guitars, where he developed a groundbreaking promotional program for Anheuser-Busch, working with some of the most astute marketers in the world. Through his career, he has worked with some of the biggest names in music, movies, and TV and has been involved in promotional campaigns with some of the world's most successful and best-known brands, allÊwhile learning the ins and outs ofÊpartnership marketing.

Imprint

Wiley