The Branded Mind

Book Name : The Branded Mind_x000D_
What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

By by Erik Du Plessis

Sub Title : What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

Written by : by Erik Du Plessis

Subject Category : Academic Business

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about this book

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand. Kogan Page; February 2011 ISBN 9780749462987 Read online, or download in secure PDF or secure EPUB format Title: The Branded Mind Author: Erik Du Plessis Imprint: Kogan Page Subject categories Academic Business > Advertising & Promotion Business > Consumer Behavior Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Psychology & Psychiatry > Neuropsychology Professions and Applied Sciences ISBNs 0749462981 9780749461256 9780749462987 About The Author Erik du Plessis is Chairman of Millward Brown (South Africa), one of the world's top market research companies with 78 offices in 51 countries. He is also a Visiting Professor at the Copenhagen Business School, and the author of The Advertised Mind, published by Kogan Page.

About The authore

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Related subjects

Academic Business - Advertising & Promotion Business - Consumer Behavior Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Psychology & Psychiatry - Neuropsychology Professions and Applied Sciences

ISBN

0749462981 - 9780749461256 - 9780749462987

In The Press:

Erik du Plessis is Chairman of Millward Brown (South Africa), one of the world's top market research companies with 78 offices in 51 countries. He is also a Visiting Professor at the Copenhagen Business School, and the author of The Advertised Mind, published by Kogan Page.

Imprint

Kogan Page