Review of Marketing Research

Book Name : Review of Marketing Research

By by Naresh K. Malhotra

Sub Title : NA

Written by : by Naresh K. Malhotra

Subject Category : Academic Business

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about this book

"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual "Review of Marketing Research" volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series. Emerald Group Publishing Limited; November 2005 ISBN 9780857247247 Read online, or download in secure PDF format Title: Review of Marketing Research Author: Naresh K. Malhotra (ed.) Imprint: Emerald Group Publishing Limited Subject categories Academic Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0857247247 9780765613059 9780857247247

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Related subjects

Academic Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0857247247 - 9780765613059 - 9780857247247

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Imprint

Emerald Group Publishing Limited