Personal Brands

Book Name : Personal Brands_x000D_
Manage Your Life with Talent and Turn it into a Unique Experience

By by Roberto Álvarez del Blanco

Sub Title : Manage Your Life with Talent and Turn it into a Unique Experience

Written by : by Roberto Álvarez del Blanco

Subject Category : Academic Business

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about this book

In today's world of deep and complex transformation, people increasingly need to reflect on life, work, and good personal management. Striving for success amid the demanding nature of difficult times requires us to develop our personality in a structured and focused way. We need to look upon ourselves as if we were looking at a personal brand. Just as with well-known commercial brands, the personal brand can become a means of affirming true identity, of highlighting ability and of establishing reputation. Your personal brand will help you define your aims and values. It will identify your creative potential and your leadership qualities. It will highlight those areas in which you excel as a result of your knowledge and experience. This book offers a series of original reflections arising from brand analysis and brand management experience in the commercial world. Foreword by David A. Aaker Palgrave Macmillan; October 2010 ISBN 9780230302877 Read online, or download in secure PDF format Title: Personal Brands Author: Roberto Álvarez del Blanco Imprint: Palgrave Macmillan Subject categories Academic Business > Advertising & Promotion Business > Careers Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0230302874 9780230252639 9780230302877 About The Author ROBERTO ALVAREZ DEL BLANCO is Associate Professor in Marketing at Instituto de Empresa, Spain and Visiting professor at the Haas School of Business, University of California at Berkeley, USA since 1993. Professor Álvarez del Blanco has recently been considered one of the most distinguished specialists in branding in Europe. He has published 11 books on personal branding, management, brand leadership and marketing strategy and written more than one hundred and fifty specialised articles. He is member of the jury of the Príncipe Felipe Awards to Management Excellency (Management of Leading Brands) and has also actively contributed to the development of the 'Leading Brands of Spain Forum'. He is Academic and Scientific Fellow to the World Economic Forum and an active consultant in strategy and brand valuation. President of MarketLink* and Partners. Professor Álvarez del Blanco has been Founder and Executive President of Pórtico de Mar, S.A. that refurbished and manages the Palau de Mar building in the Port Vell of Barcelona. He was Promotion Co-ordinator of the Barcelona 92 Olympic Office to hold the Olympic Games of the XXV Summer Olympiad. He is an enthusiastic entrepreneur who has created and directed several companies, including a family foundation to promote health improvement and children education in underdeveloped countries. He works as consultant for brands in national and multinational companies and public institutions.

About The authore

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Related subjects

Academic Business - Advertising & Promotion Business - Careers Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0230302874 - 9780230252639 - 9780230302877

In The Press:

ROBERTO ALVAREZ DEL BLANCO is Associate Professor in Marketing at Instituto de Empresa, Spain and Visiting professor at the Haas School of Business, University of California at Berkeley, USA since 1993. Professor Álvarez del Blanco has recently been considered one of the most distinguished specialists in branding in Europe. He has published 11 books on personal branding, management, brand leadership and marketing strategy and written more than one hundred and fifty specialised articles. He is member of the jury of the Príncipe Felipe Awards to Management Excellency (Management of Leading Brands) and has also actively contributed to the development of the 'Leading Brands of Spain Forum'. He is Academic and Scientific Fellow to the World Economic Forum and an active consultant in strategy and brand valuation. President of MarketLink* and Partners. Professor Álvarez del Blanco has been Founder and Executive President of Pórtico de Mar, S.A. that refurbished and manages the Palau de Mar building in the Port Vell of Barcelona. He was Promotion Co-ordinator of the Barcelona 92 Olympic Office to hold the Olympic Games of the XXV Summer Olympiad. He is an enthusiastic entrepreneur who has created and directed several companies, including a family foundation to promote health improvement and children education in underdeveloped countries. He works as consultant for brands in national and multinational companies and public institutions.

Imprint

Palgrave Macmillan