Online Consumer Psychology

Book Name : Online Consumer Psychology_x000D_
Understanding and Influencing Consumer Behavior in the Virtual World

By by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Sub Title : Understanding and Influencing Consumer Behavior in the Virtual World

Written by : by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

Subject Category : Academic Business

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about this book

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online. Taylor and Francis; January 2005 ISBN 9781135608118 Read online, or download in secure PDF or secure EPUB format Title: Online Consumer Psychology Author: Curtis P. Haugtvedt (ed.); Karen A. Machleit (ed.); Richard Yalch (ed.) Imprint: Psychology Press Subject categories Academic Business > Advertising & Promotion Business > Consumer Behavior Business > E-Commerce Psychology & Psychiatry > Psychotherapy > Group Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry > Social Psychology ISBNs 1410612694 9780805851540 9781410612694 9781135608118 9781135608101 In The Press "The volume serves to better acquaint advertisers with the medium and its potential, and challenges researchers to think about the advantages and disadvantages of the Web as an advertising medium." —APADE

About The authore

"The volume serves to better acquaint advertisers with the medium and its potential, and challenges researchers to think about the advantages and disadvantages of the Web as an advertising medium." —APADE

Related subjects

Academic Business - Advertising & Promotion Business - Consumer Behavior Business - E-Commerce Psychology & Psychiatry - Psychotherapy - Group Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry - Social Psychology

ISBN

1410612694 - 9780805851540 - 9781410612694 - 9781135608118 - 9781135608101

In The Press:

NA

Imprint

Psychology Press