Learning from Winners

Book Name : Learning from Winners_x000D_
How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

By by Raymond Pettit

Sub Title : How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

Written by : by Raymond Pettit

Subject Category : Academic Business

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about this book

This new book authored by Raymond Pettit is based upon past winners of the Advertising Research Foundation's (ARF) David Ogilvy awards over the past ten years. It will be of interest to all teachers and students of marketing research and advertising. The premise of this book is that conducting proper market and consumer research is the foundation of an enterprise as they seek new opportunities for growth. The book details how research contributes to effective advertising campaigns, and is an invaluable resource for business executives looking for market strategy. ARF sells CDs with each year's Ogilvy award inning video case studies to supplement this book. Lawrence Erlbaum Associates ; August 2007 ISBN 9781410618429 Read online, or download in secure PDF format Title: Learning from Winners Author: Raymond Pettit Imprint: Lawrence Erlbaum Associates Subject categories Academic Business > Advertising & Promotion Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 1410618420 9780805856545 9781410618429

About The authore

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Related subjects

Academic Business - Advertising & Promotion Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

1410618420 - 9780805856545 - 9781410618429

In The Press:

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Imprint

Lawrence Erlbaum Associates