Hospitality Marketing Management

Book Name : Hospitality Marketing Management

By by Robert D. Reid, David C. Bojanic

Sub Title : NA

Written by : by Robert D. Reid, David C. Bojanic

Subject Category : Academic Business

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about this book

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing Wiley; April 2006 ISBN 9780470073599 Read online, or download in secure PDF or secure EPUB format Title: Hospitality Marketing Management Author: Robert D. Reid; David C. Bojanic Imprint: Wiley Subject categories Academic Business > Advertising & Promotion Food and Wine Family and Consumer Sciences > Hospitality industry Hospitality Studies > Hospitality industry Business > Industries > Hospitality, Travel & Tourism Business > Marketing Hospitality Studies > Marketing Professions and Applied Sciences ISBNs 0470073594 9780471476542 9780470073599 About The Author ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia. DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.

About The authore

DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.

Related subjects

Academic Business - Advertising & Promotion Food and Wine Family and Consumer Sciences - Hospitality industry Hospitality Studies - Hospitality industry Business - Industries - Hospitality, Travel & Tourism Business - Marketing Hospitality Studies - Marketing Professions and Applied Sciences

ISBN

0470073594 - 9780471476542 - 9780470073599

In The Press:

ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.

Imprint

Wiley