Destination Brands

Book Name : Destination Brands

By by Nigel Morgan, Annette Pritchard, Roger Pride

Sub Title : NA

Written by : by Nigel Morgan, Annette Pritchard, Roger Pride

Subject Category : Academic Business

Read online, or download PDF file

about this book

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. Taylor and Francis; April 2011 ISBN 9781136346637 Read online, or download in secure PDF or secure EPUB format Title: Destination Brands Author: Nigel Morgan; Annette Pritchard; Roger Pride Imprint: Routledge Subject categories Academic Business > Industries > Hospitality, Travel & Tourism Business > Marketing Hospitality Studies > Marketing Social Sciences Geography > Travel. Voyages and travels (General) > Travel and state. Tourism ISBNs 0080969313 9780080969305 9780080969312 9781136346637 9781136346583 9781136346620

About The authore

NA

Related subjects

Academic Business - Industries - Hospitality, Travel & Tourism Business - Marketing Hospitality Studies - Marketing Social Sciences Geography - Travel. Voyages and travels (General) - Travel and state. Tourism

ISBN

0080969313 - 9780080969305 - 9780080969312 - 9781136346637 - 9781136346583 - 9781136346620

In The Press:

NA

Imprint

Routledge