Customising Stakeholder Management Strategies

Book Name : Customising Stakeholder Management Strategies_x000D_
Concepts for Long-term Business Success

By by Margit Huber, Martina Pallas

Sub Title : Concepts for Long-term Business Success

Written by : by Margit Huber, Martina Pallas

Subject Category : Academic Business

Read online, or download PDF file

about this book

Stakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company’s daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company. Springer Berlin Heidelberg; December 2006 ISBN 9783540313199 Read online, or download in secure PDF format Title: Customising Stakeholder Management Strategies Author: Margit Huber (ed.); Martina Pallas (ed.) Imprint: Springer Subject categories Academic Business > Management Business > Management Science Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 3540313192 9783540313182 9783540313199

About The authore

NA

Related subjects

Academic Business - Management Business - Management Science Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

3540313192 - 9783540313182 - 9783540313199

In The Press:

NA

Imprint

Springer