Customer-Driven Services Management

Book Name : Customer-Driven Services Management

By by S Balachandran

Sub Title : NA

Written by : by S Balachandran

Subject Category : Academic Business

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about this book

This Second Edition has been substantially revised keeping in view the continued demand and requirement for excellence in services management. In addition to presenting the concepts within which innovative processes and practices can develop, the author discusses the new technologies, products and applications that have emerged. The appeal of the book lies in the way the author has integrated the various dimensions of services management, including people management, relationship marketing, strategies for growth and managing information in the knowledge economy. SAGE India; August 2004 ISBN 9788132101819 Read online, or download in secure PDF format Title: Customer-Driven Services Management Author: S Balachandran Imprint: SAGE India Subject categories Academic Business > Customer Service Business > Management Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Business > Industries > Service Industries Social Science ISBNs 8132101812 9780761932550 9788132101819

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Related subjects

Academic Business - Customer Service Business - Management Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Business - Industries - Service Industries Social Science

ISBN

8132101812 - 9780761932550 - 9788132101819

In The Press:

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Imprint

SAGE India