Convergence Marketing

Book Name : Convergence Marketing_x000D_
Combining Brand and Direct Marketing for Unprecedented Profits

By by Richard Rosen

Sub Title : Combining Brand and Direct Marketing for Unprecedented Profits

Written by : by Richard Rosen

Subject Category : Academic Business

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about this book

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money. Wiley; March 2009 ISBN 9780470403235 Read online, or download in secure PDF or secure EPUB format Title: Convergence Marketing Author: Richard Rosen Imprint: Wiley Subject categories Academic Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences ISBNs 0470403233 9780470164938 9780470403235 9780470522394 About The Author RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy that specializes in transforming marketing and advertising campaigns into cost-effective business models. He speaks to and consults on convergence marketing with recognized brand-name clients around the world. His firm has received twenty-eight Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first ever "B-to-B Marketer of the Year Award" from the International Direct Marketing Association. To get in on the dialogue, visit www.rgrosen.com.

About The authore

RICHARD G. ROSEN is founder, President, and CEO of ROSEN, a global consultancy that specializes in transforming marketing and advertising campaigns into cost-effective business models. He speaks to and consults on convergence marketing with recognized brand-name clients around the world. His firm has received twenty-eight Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first ever "B-to-B Marketer of the Year Award" from the International Direct Marketing Association. To get in on the dialogue, visit www.rgrosen.com.

Related subjects

Academic Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences

ISBN

0470403233 - 9780470164938 - 9780470403235 - 9780470522394

In The Press:

NA

Imprint

Wiley