Brick Mortar Shopping in the 21st Century

Book Name : Brick & Mortar Shopping in the 21st Century

By by Tina Lowrey

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Written by : by Tina Lowrey

Subject Category : Academic Business

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about this book

"Brick and Mortar Shopping in the 21st Century" explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a twenty-first century perspective. The topics include: experiential retail Mood and cognition effects during shopping; new findings relevant to retail strategy; methodological innovations for studying shopping; social identity variables that impact shopping; third party influences on shopping decisions; and synergies between brick and mortar retailers and their electronic counterparts. This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology. Lawrence Erlbaum Associates ; September 2007 ISBN 9781410618252 Read online, or download in secure PDF format Title: Brick & Mortar Shopping in the 21st Century Author: Tina Lowrey Imprint: Lawrence Erlbaum Associates Subject categories Academic Business > Consumer Behavior Business > E-Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry Business and Commerce > Business > Retail trade Business > Retailing ISBNs 1410618250 9780805863642 9781410618252

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Related subjects

Academic Business - Consumer Behavior Business - E-Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Psychology & Psychiatry Business and Commerce - Business - Retail trade Business - Retailing

ISBN

1410618250 - 9780805863642 - 9781410618252

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Imprint

Lawrence Erlbaum Associates