Branding the Digital Age

Book Name : Branding @ the Digital Age

By by Herbert M. Meyers, Richard Gerstman

Sub Title : NA

Written by : by Herbert M. Meyers, Richard Gerstman

Subject Category : Academic Business

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about this book

Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding. Palgrave Macmillan; September 2001 ISBN 9781403905468 Read online, or download in secure PDF format Title: Branding @ the Digital Age Author: Herbert M. Meyers; Richard Gerstman Imprint: Palgrave Macmillan Subject categories Academic Business > Advertising & Promotion Business > Development Business > E-Commerce Computers > Electronic Commerce Business > Marketing Business and Commerce > Business > Marketing. Distribution of products Professions and Applied Sciences Computers > Internet > Web Site Directories Computers > Internet > World Wide Web ISBNs 1403905460 9780333947692 9781403905468 About The Author HERBERT M. MEYERS and RICHARD GERSTMAN are senior executives for Interbrand in the USA. Herbert M Meyers is the author of a number of successful books. Interbrand are the world's largest branding consultancy.

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Related subjects

Academic Business - Advertising & Promotion Business - Development Business - E-Commerce Computers - Electronic Commerce Business - Marketing Business and Commerce - Business - Marketing. Distribution of products Professions and Applied Sciences Computers - Internet - Web Site Directories Computers - Internet - World Wide Web

ISBN

1403905460 - 9780333947692 - 9781403905468

In The Press:

HERBERT M. MEYERS and RICHARD GERSTMAN are senior executives for Interbrand in the USA. Herbert M Meyers is the author of a number of successful books. Interbrand are the world's largest branding consultancy.

Imprint

Palgrave Macmillan