Branded Beauty

Book Name : Branded Beauty_x000D_
How Marketing Changed the Way We Look

By by Mark Tungate

Sub Title : How Marketing Changed the Way We Look

Written by : by Mark Tungate

Subject Category : Academic Business

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about this book

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business. Kogan Page; October 2011 ISBN 9780749461829 Read online, or download in secure PDF or secure EPUB format Title: Branded Beauty Author: Mark Tungate Imprint: Kogan Page Subject categories Academic Business > Advertising & Promotion Business > Corporate & Business History History Anthropology > Manners and customs (General) > Human body and its parts. Personal beauty Economics > Industries. Land use. Labor > Special industries and trades > Manufacturing industries Business > Marketing Media > Media, Communication and Cultural Studies Social Sciences ISBNs 0749461829 9780749461812 9780749461829 About The Author Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.

About The authore

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Related subjects

Academic Business - Advertising & Promotion Business - Corporate & Business History History Anthropology - Manners and customs (General) - Human body and its parts. Personal beauty Economics - Industries. Land use. Labor - Special industries and trades - Manufacturing industries Business - Marketing Media - Media, Communication and Cultural Studies Social Sciences

ISBN

0749461829 - 9780749461812 - 9780749461829

In The Press:

Mark Tungate is a British writer and branding specialist based in Paris. His best-selling book Fashion Brands has been translated into a dozen languages. As a journalist Mark has written for publications such as The Times, The Telegraph and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he lectures at Parsons Paris School of Art and Design and at conferences around the world.

Imprint

Kogan Page