Diffusion of Innovations, 5th Edition

Book Name : Diffusion of Innovations, 5th Edition

By by Everett M. Rogers

Sub Title : NA

Written by : by Everett M. Rogers

Subject Category : Academic Business

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas. Free Press; August 2003 ISBN 9780743258234 Read online, or download in secure EPUB format Title: Diffusion of Innovations, 5th Edition Author: Everett M. Rogers Imprint: Free Press Subject categories Academic Business > Advertising & Promotion Sociology > Culture Business > Management Business > Marketing Science Computers > Social Aspects Social Sciences Social Science > Sociology ISBNs 0743258231 9780743222099 9780743258234 In The Press Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

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Related subjects

Academic Business - Advertising & Promotion Sociology - Culture Business - Management Business - Marketing Science Computers - Social Aspects Social Sciences Social Science - Sociology

ISBN

0743258231 - 9780743222099 - 9780743258234

In The Press:

Choice The name of Everett Rogers...is virtually synonymous with the study of the diffusion of innovations....His coverage is comprehensive, ranging from the elements of diffusion and the history of diffusion research to generators of innovation, change agents, and the consequences of innovations. Among the many features that make this an exemplary interdisciplinary effort are Rogers's clear, literate style and his ability to stay in touch with social realities. He sets a high standard for social theorists.

Imprint

Free Press

 

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