Strategic Marketing in Tourism Services

Book Name : Strategic Marketing in Tourism Services

By by Rodoula H. Tsiotsou, Ronald E. Goldsmith

Sub Title : NA

Written by : by Rodoula H. Tsiotsou, Ronald E. Goldsmith

Subject Category : Academic Business

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about this book

Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world. Emerald Group Publishing Limited; May 2012 ISBN 9781780520711 Read online, or download in secure PDF or secure EPUB format Title: Strategic Marketing in Tourism Services Author: Rodoula H. Tsiotsou (ed.); Ronald E. Goldsmith (ed.) Imprint: Emerald Group Publishing Limited Subject categories Academic Business > Industries > Hospitality, Travel & Tourism Business > Marketing Hospitality Studies > Marketing Business > Sales & Selling Social Sciences Geography > Travel. Voyages and travels (General) > Travel and state. Tourism ISBNs 1780520719 9781780520704 9781780520711

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Related subjects

Academic Business - Industries - Hospitality, Travel & Tourism Business - Marketing Hospitality Studies - Marketing Business - Sales & Selling Social Sciences Geography - Travel. Voyages and travels (General) - Travel and state. Tourism

ISBN

1780520719 - 9781780520704 - 9781780520711

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Imprint

Emerald Group Publishing Limited

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