Collaborative Promotions

Book Name : Collaborative Promotions_x000D_
Optimizing Retail Supply Chains with Upstream Information Sharing

By by Daniela Wiehenbrauk

Sub Title : Optimizing Retail Supply Chains with Upstream Information Sharing

Written by : by Daniela Wiehenbrauk

Subject Category : Academic Business

Read online, or download PDF file

about this book

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer. Springer Berlin Heidelberg; August 2010 ISBN 9783642133930 Read online, or download in secure PDF format Title: Collaborative Promotions Author: Daniela Wiehenbrauk Imprint: Springer Subject categories Academic Business > Development Business > Econometrics Mathematics > Game Theory Business > Management Business > Marketing Mathematics > Probability & Statistics Business > Production & Operations Management Professions and Applied Sciences Business > Quality Control Business and Commerce > Business > Retail trade Business > Retailing Business > Economics > Theory ISBNs 3642133932 9783642133923 9783642133930

About The authore

NA

Related subjects

Academic Business - Development Business - Econometrics Mathematics - Game Theory Business - Management Business - Marketing Mathematics - Probability & Statistics Business - Production & Operations Management Professions and Applied Sciences Business - Quality Control Business and Commerce - Business - Retail trade Business - Retailing Business - Economics - Theory

ISBN

3642133932 - 9783642133923 - 9783642133930

In The Press:

NA

Imprint

Springer

Featured Books

MAIN CAMPUS

NIGERIA OFFICE

Kano Office

KAZAKHSTAN OFFICE

  • Almaty, 98 Baitursynuv Street, Office 3, Kazakhstan
  • +7 727 292 08 58 / +7 727 351 50 50
  • alik@axis-edu.kz

MOROCCO OFFICE

KYRGYZSTAN OFFICE